Cookies and website analytics

Necessary cookies

Necessary cookies support secure sign-in, session handling and remembering your cookie choice. They cannot be disabled through the analytics choice because the shop could not otherwise operate securely.

The choice is stored for 180 days. We ask again when it expires or when this policy changes.

Optional analytics and advertising measurement

When you select Accept cookies, the server creates a random first-party visitor ID. We use it to measure visits, product views, cart, checkout and custom requests together with coarse device, browser and country information.

Analytics does not retain raw IP addresses, full user agents, personalisation text, request descriptions or attachments. Content entered in product and request forms is not included in analytics events.

The same consent enables the Meta pixel to measure visits, product views, cart, checkout and paid purchases from advertising. The pixel may use _fbp and, after a Meta ad click, _fbc to connect events to advertising. These cookies may last up to 90 days. Meta receives the page URL, cookie identifiers and normal browser connection details. Purchases include amount, currency and a random order-based event ID. We do not add customer email, phone number or account identity to pixel events. A purchase ID in sessionStorage prevents duplicate purchase events in the same browser tab until it is closed.

Retention and customer journeys

Unidentified analytics that has not been linked to a customer account is deleted after 12 months. If you sign in, consented events on the current device may be linked to your account so that we can understand the customer journey and improve the shop.

Anonymous aggregates may be retained for longer. Necessary order and accounting data is handled separately and is not deleted when analytics data is erased.

Your choice

You can open Cookie settings in the website footer at any time and select Necessary only. Withdraw consent or delete analytics for your whole account from Privacy on the account page.

Necessary only stops new first-party analytics and Meta measurement. Withdrawal deletes identifiable first-party analytics covered by the choice. Data already sent to Meta is handled under Meta's privacy policy. Contact [email protected] if you have questions.